Deskripsi Pekerjaan

Postpaid Customer Acquisition: Develop and execute targeted acquisition strategies for postpaid customers. SMB Market Development: Expand and optimize SMB offerings to increase market penetration. Customer Retention & Churn Management: Design and implement customer retention initiatives to minimize churn. Upsell & Cross-Sell Strategy: Create personalized upsell and cross-sell campaigns to maximize ARPU. Customer Segmentation & Personalization: Leverage data analytics to enhance customer segmentation and engagement. Revenue Growth & Performance Optimization: Monitor financial performance and align marketing efforts with revenue goals. Cross-functional Collaboration: Collaborate with Product, Sales, and Customer Experience teams for seamless execution. Team Leadership & Development: Build and mentor a high-performing marketing team with a focus on innovation and agility. 1. Postpaid Customer Growth – Increase in postpaid subscribers. 2. SMB Market Penetration – Growth of SMB customer base. 3. Churn Rate Reduction – Percentage decrease in customer churn. 4. Average Revenue Per User (ARPU) – Higher revenue per customer. 5. Upsell & Cross-Sell Conversion – Effectiveness of revenue expansion initiatives. 6. Customer Retention Rate – Number of customers retained over time.